FNB celebrates Africa through Virtual Concert
The Africa Day concert, a first of its kind, will be a mix of music, song and dance, showcasing performers from diverse backgrounds, collaborating to create Afro-inspired musical magic.
FNB African subsidiaries are collaborating to host an Africa Day virtual live concert on the 25th of May 2021. Led by FNB Namibia, the concert is a celebration of African unity, diversity and talent that brings artists from Namibia, Botswana, Eswatini and Lesotho right to the living rooms of thousands of people across the continent.
Recognised as Africa’s Most Valuable Bank Brand for the second year running, FNB brings customers and the public a virtually imagined concert that captures the spirit of what it means to be African. The idea of helpfulness, which is etched into the DNA of the brand, and the Africa Day concert will help drive that association with FNB across the continent. The Africa Day concert, a first of its kind, will be a mix of music, song and dance, showcasing performers from diverse backgrounds, collaborating to create Afro-inspired musical magic.
The concert is to mark Africa Day, the annual commemoration of Africa’s independence, freedom and liberation across the continent.
“In the last year our brand pushed boundaries in adding value to customers’ lives in a time of uncertainty, and this was reflected in our efforts to offer relief to individuals and business, coupled with keeping our doors open as an essential service,” says Boga Chilinde-Masebu, FNB Botswana Communications and PR Manager. “Our industry-leading digital platform enabled our customers to manage their finances in the comfort of their homes – and on Africa Day we will once again utilise the digital space to we bring our customers and all Africans, a concert like never before”.
“Many events, even here locally, have obviously been forced to head online, often at the expense of the experience which makes them so powerful in the first place, however we think the fusion of live performance and online interaction delivers the best of both worlds. We believe the online concert experience will open up a new musical world to all Africans” adds Chilinde-Masebu.
Featured artists include: KHOISAN (Botswana) Mophato Dance Theatre (Botswana), Top Cheri (Namibia), PDK (Namibia), Sands (Eswatini), Velemseni (Eswatini), Ntate Stunna (Lesotho), Botala ba Linare (Lesotho), and Yaw Tog (Ghana). The public is invited to stream the free concert on the FNB Botswana Facebook or FNB Namibia Facebook page, on the 25 May 2021, starting at 16:00 (CAT). Let’s celebrate Africa!